History of social media and evolution
Abstract: REFERENCES : ***************************************************
DR. SHAILESH SOLANKI
Social media has been around since humans began to talk. One of the first signs of human social media was cave wall paintings. Some of the earliest forms of social media were not digital. According to the Merriam-Webster dictionary, the word social is "of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society. The word media means a medium of cultivation, conveyance, or expression. Media is also a plural form of medium and a medium is a particular form or system of communication." Some of the earliest forms of social media were primitive and did not involve a computer, but did involve some type of technology to convey the message. Cave paintings were created using pigments, "Ancient peoples decorated walls of protected caves with paint made from dirt or charcoal mixed with spit or animal fat. In cave paintings, the pigments stuck to the wall partially because the pigment became trapped in the porous wall, and partially because the binding media (the spit or fat) dried and adhered the pigment to the wall Ages All living things communicate to each other in some way or another, but humans leave lasting impressions intentionally.
Classification of social media
Social media technologies take on many different forms including magazines Internet forums, weblogs social blogs, microblogging, wikis, social networkspodcasts, photographs or pictures, video, rating and social bookmarking. Technologies include blogging, picture-sharing, vlogs, wall-posting, music-sharing, crowdsourcing and voice over IP, to name a few. Social network aggregation can integrate many of the platforms in use.
By applying a set of theories in the field of media research social presence, media richness) and social processes self-presentation, self-disclosure Kaplan and Haenlein created a classification scheme in their Business Horizons 2010 article with seven different types of social media-
However, the boundaries between the different types have become increasingly blurred. For example, Shi, Rui and Whinston (2013) argue that Twitter, as a combination of broadcasting service and social network, classes as a social broadcasting technology.
Mobile social media
Mobile social media refers to the combination of mobile devices and social media. This is a group of mobile marketing applications that allow the creation and exchange of user-generated content. Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages(time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:
Mobile social media and business potential
While traditional social media offer a variety of opportunities for companies in a wide range of business sectors, mobile social media makes use of the location- and time-sensitivity aspects of it in order to engage into marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs.
Distinction from other media
E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
People obtain information, education, news, and other data from electronic and print media. Social media are distinct from industrial or traditional media such as newspapers, television, and film as they are comparatively inexpensive and accessible. They enable anyone (even private individuals) to publish or access information. Industrial media generally require significant resources to publish information as in most cases the articles goes through many revisions before being published.
Social media have also been recognized for the way they have changed how public relations professionals conduct their jobs. They have provided an open arena where people are free to exchange ideas on companies, brands, and products. As stated by Doc Searls and David Wagner, two authorities on the effects of Internet on marketing, advertising, and PR, "The best of the people in PR are not PR types at all. They understand that there aren't censors, they're the company's best conversationalists." Social media provides an environment where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company's image by listening and responding to what the public is saying about their product.
Asst.Professor in HISTORY
( I/C Principal Gujarat Arts & Commerce College Evening, Ahemdabad)
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